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Pure Food and Wine

  • RatingAvg. Dinner Entrée
    $$$$$Greater than $25
    $$$$$18.01 - $25
    $$$$12.01 - $18
    $$$7.01 - $12
    $Less than $7
  • Vegan, Vegetarian-Friendly, Health Food, Local/Organic
  • 54 Irving, New York NY10003 40.7362 -73.9872
  • (Btwn 17th & 18th St)
  • click map to interact
  • (212) 477-1010
  • 0

User Ratings (Based on 95 reviews)

Food 3.7 Value 2.9
Service 3.7 Atmosphere 4.0

Other Restaurant Info

(212) 477-1010
(212) 477-6916
Take Out Visa, MC, AmEx, DC
Lunch Daily: 12pm-4pm Dinner Daily: 5:30pm-11pm
Lunch, Dinner
Group Dining, Outdoor Dining, Romantic, Tasting Menu, Accepts Credit Cards, Take Out, Catering

User Reviews

  • Pure Food and Wine

    Posted by Made me go raw on 05/02/2006

    Open Mind and Get Dessert!

    If you go to Pure expecting a meal that tastes like cooked Italian food, Chinese food, Thai food, or any other genre of cooked food, you will be disappointed. If you go, however, and have an open mind as to what to expect, you will walk away ecstatic. It is simply amazing what these creative culinary artists are doing with organic, healthy, live food. The combination of tastes, textures, spices and yes, even temperatures (to a limited degree) is nothing short of astounding. My wife and I went to Pure after I had a series of major stomach problems that made me worried to eat just about everything. On the recommendation of a raw food friend (who had cured stomach ailments through diet) we gave it a go. We weren't pleasantly surprised, we were over the moon. The samosas melt in your mouth (that outer wrapping is dehydrated young coconut meat), the biryani had the lovely spices of india with beautifully prepared vegatables, and the chocolate cake -- well WOW! Yes, it is pricey, but considering the amount of time it takes to prepare the dishes, and the basic costs of these organic and fresh fruits, vegetables, and nuts, you cannot fault the owners for having high priced fare -- this is New York City and they are providing the creme de la creme when it comes to raw food. We bought the cookbook that first night and went raw immediately thereafter. Even our kids (ages 4 and 1) love the food (when have you ever seen a four year-old eschew pizza for raw zuchinni lasagna? Happens in our house all the time -- and we do offer we even make the pizza and put it on her plate, but she likes our raw stuff better). Since that first trip we have taken almost everyone we know there (including a friend who refuses to eat vegetables at home)-- and without fail they have responded positively -- ranging from pleasantly pleased to thrilled. By the way, around the country Pure has achieved icon status in the Raw Food world--everyone we have met from CA to Florida knows it

  • Pure Food and Wine

    Posted by Sal on 02/23/2006

    Coming from a Peter Lugers Fan

    My wife selected this restaurant with a warning to me for what I may be in for. The place had a nice atmosphere and was decorated rather nicely. We had some drinks ( a martini and a mojito) which were good. Despite the advice on not trying the tasting menu (see previous ratings) we were glad we did. It offered an array of items which left us completely content. Overall a very nice experience. I did order some food when I got back to the hotel!

  • Pure Food and Wine

    Posted by Jeremy on 02/22/2006

    I'm a Believer

    Even after reading some of the negative reviews (e.g., too expensive, small portions, bad service, etc.), I took my girlfriend to Pure for our 4 year anniversary. We were *amazed* at the experience. First, the maitre d' was extremely accomodating and went out of his way to get us a good seat. Second, the wine selections were superb, especially for organic wines. Third, the food was delicious. We had the lasagne, the sushi, the apple crisp, and some other stuff, all of which were scrumptous. This is raw, organic food and must be appreciated as such; and yet, this food is comparable to any other restaurant, and should not be classified as just a "vegetarian" restaurant. Also, the tiramisu was fantastic...how the heck did they make it? And yes, Pure is expensive and the portions are not super-sized, but then it is a high-class, high-quality restaurant; if you want cheaper and bigger, go get fast food. On the flipside, avoid the "tasting menu" because the people sitting next to us seemed dissatisfied.

  • Pure Food and Wine

    Posted by Lauren on 01/12/2006


    I've heard much a complaint about prices with this place. But one must understand their business. They are constantly preparing foods, some of which take hours to prepare in advanced due to the use of food dehydrators which many of their recipes require. They also use nothing but fresh organic produce, locally grown when possible, and storing organics, as well as importing out-of-season organics, is not easy business. All of that absolutely comes with a HUGE price. So keep in mind when you're paying the bill that not only are you paying for food that will nourish you perhaps deeper than most restaurant food, but you are paying for the vulnerability of perishables and long preperation processes. Personally, I'm happy to spend my money in support of such businesses. Though I can't necessarily afford their entrees on a regular basis, their shakes and fresh juices are amazing. I love all their food, though some dishes stand out more than others, however I've been a raw food enthusiast for quite some time, and some things are definitely an acquired taste. I also own their recipe book, which was how I found their restaurant in the first place, and it makes raw food exciting, creative. They're the perfect restaurant for those health food junkies like myself who enjoy a social meal out but want to skip the bloating and indigestion that comes with most cooked food. So I say if you've got an open mind, don't mind spending a buck, want a little inspiration for your own health food kitchen, you should absolutely check this place out.

  • Pure Food and Wine

    Posted by Anonymous on 01/04/2006

    I used to like it here

    I've been to pure twice in the past and while raw food isn't my fave i was impressed by what i had and thought it was overall pretty good and very creative. The menu was always changing and some of the dishes here were things i never could have imagined. I went recently and while it may not be fair to say this based on one trip...ugh. The menu had one new item on it and it tasted like the kind of thing my college roommate would have made. Everything just tasted blah, and the portions were smaller than i remember. The prices were high also. I paid my check and immediately went and got a slice of pizza.

  • Pure Food and Wine

    Posted by Anonymous on 11/27/2005

    Yummy, but skimpy & pricey

    I went with two other people and we thought the food was amazing. The lasagna, the sushi, the glass noodles, the biryani (sp?) All amazing. And the desserts were outrageous, especially the apple crisp. BUT we were also on an expense account. We had wine and when the check came it hurt. Bad. The portions are small and delicious and you don't feel full, but you also leave a little hungry, which is rough at that price. I hope the PF & W people will get wise to the biggest complaint about the place and either lower the prices or up the portions.

  • Pure Food and Wine

    Posted by Raw Rocks on 11/08/2005

    If raw was easy .... i would do it full

    To have a staff prepare a meal like the ones @ pure is just PURE bliss. Nothing is better then a place that welcomes u with a smile. From the cute dog bowl that sits outside all the way to having the kitchen staff thank "me" for coming to PURE. Food is energy and a gift from earth and @ PURE they give u what u pay for. People that say its to much $$$$ should just eat at a chain restaurant. Places like PURE are for foodies. So come on in, give it a try. but be open.

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