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the brownies can be awesome sometimes, and just ok others. the cookies are flavorless and hard. bean salad was ok (but better the next day), soup was ok, scones are amazing (the ones without the jam in the middle), blueberry pecan is muffin amazing. in general, stuff seems overpriced, but welcome to soho. also, they make their sandwiches on these awesome-looking baguettes, but they don't actually sell the baguettes at the bakery. they should. service is generally friendlier in the to-go section.

My friend and I came in here to grab a quick bite to eat....place wasn't great but not horrible either. They only have a few chairs in the place so it just depends on timing if you want to have a chair to sit down and eat. I got their turkey sandwich w/ brie and cranberries in it. It was alright. My friend got a tart he enjoyed. Overall this place didn't make a huge impression on me but I would possibly come back...

In their cookbook, which I love - the owners brag about how sweet and charming their little Soho bakery is, that everything is fresh and their attention to detail is meticulous....that may have been the case when the book was published but things have slipped dramatically at once upon a tart.....the service is poor, the food lacks flavor and care, the coffee was old and burnt and my biscotti tasted days old....besides the company I was keeping, I cannot say one nice thing about my visit...I think I will stick to making my favorite things on the menu at home as I mentioned, the cookbook is amazing - but if you are expecting to see what is depicted in print, be prepared for a major disappointment.

Ever since flipping through this little bakery's cookbook, I have been waiting for the right moment to pounce on the establishment itself and devour its tasty interiors. I finally had the pleasure of doing so today, and although I did takeout, I was still charmed by the quaintness of the spaceness. I picked up a little tomato provencal tart as my dinner, and I was delightfully satisfied by the unusually gorgeous crust, amazing wealth of tomatoes, and perfectly seasoned custard beneath. I have been lured in by the worm of deliciousness, and will continue to chomp down in the future.

While walking around NY on mother's day with my daughters, we came upon Once Upon a Tart. The tarts were delicious. We look forward to returning again and again.

The "Tart" is not what it used to be. Although the atmosphere will always be great, the offerings and service have really declined. More often than not, the coffee is burnt, and the muffins are not fresh, although the attitude of the staff typically is. Ultimately, if it all wasn't so highly priced, there might be less complaint. Although "classic" pastry recipes are in vogue, not sure why they havent adapted their menu for some healthier options.

Poor service! Although the food is amazing, I have been served the wrong thing many times. The employees don't seem to listen to your order, and they give lots of attitude.