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Being a vegetarian, I only eat cheeses made without animal rennet. East Village cheese only carries ONE cheese for me. Then I moved to the west village, and I live a block away from Murray's Cheese now. Hallelujah! It is a breathe of fresh air. The people are very helpful, and know a great deal about their cheeses. They offer suggestions and they actually offer you taste-tests! You don't have to sheepishly beg to try the cheese, knowing that you might get scolded in front of all the people in the store. The guys who work there are ready and willing to dole out tastes, because they realize that this is the way to keep the customer coming back in for more. But the best part yet - They have like 30 cheeses that are made without animal rennet, for the veggie lover. I am still stunned by my huge selection. It is a vegetarian's cheese paradise! Yes, that section of bleecker street is very touristy, and murray's cheese is often packed with out-of-towners who stroll in with their suitcases, grabbing last minute souveniers like "Murray's Cheese" tshirts and hats. But among them are the locals, like myself, who can't stop going back for the scrumptious cheese selection. Yummmm!