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  • Japanese, Sushi, Cocktails, Asian Fusion
  • 88 10th Ave, New York NY10011 40.743236 -74.007408
  • (Btwn 15th & 16th St)
  • click map to interact
  • (212) 989-8883
  • 0

User Ratings (Based on 103 reviews)

Food 3.9 Value 2.9
Service 3.7 Atmosphere 4.2

Other Restaurant Info

(212) 989-8883
(212) 989-8822
Visa, MC, AmEx, Disc, DC
Lunch Mon-Fri: 12pm-2:30pm Dinner Mon-Wed: 5:30pm-11pm Thu-Sat: 5:30pm-12am Sun: 5:30pm-10pm
Dinner, Lunch
Accepts Credit Cards, Catering, Late Night, Online Reservations, People Watching, Private Parties, Prix Fix Menus, Raw Bar, Take Out, Tasting Menu, Trendy, Wheelchair Accessible

User Reviews

  • Morimoto

    Posted by foodie on 12/30/2006

    Ate at Morimoto in Philly 1st then NYC

    Well a few years ago hubby myself and my 3year old stopped on a whim at Morimoto in Philly and 5 stars across the board! Unfortunately this is not the case for Morimoto in NYC. We visited today and ordered the tuna pizza appetizer (forgot price) 2 of the chef selections of sushi $35ea noodle udon $14 for our son(who is 6 now) bottled sparkling $8, Sapporo($?), sprite($4) all totaled $156 after tip. Service was good I gave it a 4 kinda aloof. The tuna pizza was AMAZING! It is sashimi on a tortilla with salad and spicy dressing. Yummy. The biggest disappointment was the sushi. The Chefs selection was the typical arrangement that you can get anywhere. I would definitely not have expected typical from Morimoto. Tuna, yellowtail, shrimp, slamon roe, eel, egg omlet, spicy tuna roll and I cannot remember if it had salmon. But is was sadly the same old same old. Fresh YES delicious YES but the same thing as any other good sushi place. Nothing mindblowing and definitely not unique. The udon they brought out for our son was plain three types of noodles but no explaination was given to what they were. There was a yellow a green and a white noodle with soy, ginger, sesame, wasabi, scallions and one other thing that I did not remember. I did ask and our server said they were buckwheat. Our son liked it ,didn't love it ,but he ate it since he was hungry. So it is a good dish if you bring a child. The menu differed alot from what I remember at the Philly location. Philly seemed to be more Japanese cuisine. NYC seems to have a bit of a identity crisis. The menu gives no explination and seems to be all over the place. Also the atmosphere was bland to me. The ceiling reminded me of a wedding tent. Evertything was white like a previous reviewer mentioned. Compared to Philly's acrylic color changing restaurant it was a bit stark. So in summary I think if you are not from NYC and want to take a road trip visit Philly Morimoto first. We are from LI and would

  • Morimoto

    Posted by Anonymous on 12/26/2006

    I liked it

    I went for a special occasion and had a great time. A group of us cobbled together a meal of appetizers and some sushi, and a few entrees. We were satisfied, and had a blast trying out the variety of flavors. We were all impressed with the food. The decor is very modern and clean looking and the service was professional.

  • Morimoto

    Posted by Anonymous on 12/22/2006


    I was at Morimoto's December 21, 2006. The food is way overpriced and just too too precious. There are far better things that you can spend $100 dollars on (pretty much the average cost of a meal there). Better yet forego the meal and donate it to a good cause. Morimoto takes great pride in flying the fish in from Japan. What a waste of energy resources! Go green this holiday season and forego Morimoto's!

  • Morimoto

    Posted by p-jay on 11/28/2006

    It's not Nobu 57!

    Pros: beautiful space but awkward table arrangements. Cons: given the out of sight prices, sub par service, rediculously small portions of good but far from great food, front of the house attitude, rip off drinks (3 or 4 sips for $15 - $20). You'd do a lot better for less money at Nobu 57. Just to be clear, if Morimoto lived up to the pricing, I'd be back once a week, but it doesn't.

  • Morimoto

    Posted by eatsoutalot on 11/19/2006

    This place won't last...

    The place has a buzz, but when you actually think about it, you have to wonder, what's the big deal? Depending on where you're seated (and it helps to be a celeb, but I guess that's reality), you can either feel isolated or shoulder to shoulder with strangers. Srevice was unremarkable, but not bad either. The overwhelming problem is the food. Not that it's bad, but the portions are really pathetically small for rediculoulsy high prices (diito the drinks). For me money's not an issue, but come on, for $350 epr couple, I want to feel that I ate something. I can't see how this place can make it if they continue doing what they do, and there's eveidence of that already. We left last night (Saturday) at 9:30 and there were lots and lots of open tables.

  • Morimoto

    Posted by coolest person ever on 11/09/2006

    Ice box

    The atmosphere is pricelesss....u feel like ur in an icecube--not temperaturewise buut the decor is amazing. great noodle dish thing and amazing beef fried dish too. i know im vague but ye the food is kind of ambiguous too. u think ur ordering a certain type of dish but u get something so different. my advice is to go just once..i mean u have to go and check it out for yourslef bc its an experience every new yorker should experience. take a date to impress her

  • Morimoto

    Posted by Anonymous on 11/05/2006

    Eat Before You Arrive

    Make sure you're not that hungry when you dine here. Place looks pretty, place to be seen. Portions are a farce for the most part. Ridiculous entree and appetizer prices considering what the portions look like. Chef stands there to take pictures with the customers who got sucked into this money trap. Made me feel stupid to come here.

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