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Lure Fishbar

  • $$$$$
    RatingAvg. Dinner Entrée
    $$$$$Greater than $25
    $$$$$18.01 - $25
    $$$$12.01 - $18
    $$$7.01 - $12
    $Less than $7
  • Seafood, Sushi, Fish & Chips, Cocktails
  • 142 Mercer St, New York NY10012 40.7246816 -73.9985004
  • (At Prince St)
  • click map to interact
  • (212) 431-7676
  • 0

User Ratings (Based on 67 reviews)

Food 4.1 Value 3.5
Service 3.8 Atmosphere 4.1

Other Restaurant Info

(212) 431-7676
(212) 925-4018
Corkage Fee Visa, MC, AmEx Happy Hour Mon-Fri: 5pm-7pm
Lunch Mon-Fri: 11:30am-4pm Dinner Mon-Thu: 4pm-11pm Fri: 4pm-12am Sat: 5pm-12am Sun: 4pm-10pm Brunch Sat-Sun: 11:30am-3:30pm
Lunch, Dinner, Brunch
Kid-friendly, Trendy, Happy Hour, Raw Bar, Online Reservations, Wheelchair Friendly, Accepts Credit Cards, Take Out, Catering, Private Parties

User Reviews

  • Lure Fishbar

    Posted by Alex on 09/03/2008

    Perfect Birthday Dinner!

    I went to Lure to celebrate my birthday and had the perfect experience. First, we enjoyed the happy hour specials which are an amazing deal, and the delish bellinis were perfect for a birthday toast. Come dinnertime, our watier was extremely friendly and knowledgeable, and paid excellent attention to detail. The seafood was extremely fresh and all at the table had great, food. No complaints! I oredered the Branzino for my entree, which was simply prepared but at the same time had a special, unique touch to it. The sauce was flavorful enough to accent the fresh taste of the fish. Overall this was a perfect meal, a perfect atmosphere, and a perfect birthday.

  • Lure Fishbar

    Posted by Anonymous on 08/13/2008


    Heard many good reviews about this place & was very excited. I thought the atmosphere was nice, service and food was ok. The money wasn't worthwhile spending. Thought to be just overrated.

  • Lure Fishbar

    Posted by Anonymous on 06/16/2008

    Great happy hour and friendly service

    We went tonight with a group of seven guys who meet on the third Monday of every month for a burger. We were a little apprehensive when one of the guys picked a fish place but were pleasantly surprised. First the happy hour at this place is great, reasonably priced drinks and dollar fresh oysters/clams. You can't beat that. We all got the "Lure Burger" and really enjoyed it. It's put together nicely, cooked well, stays together, and tastes fresh. The fries were a little salty but otherwise very good. The service was friendly and the chef who came to meet us was great. Overall this is a great place that we'll return to.

  • Lure Fishbar

    Posted by HardBopper on 06/06/2008

    One Problem

    Food, service and atmosphere were fine. But the noise level from the bar was incredible. They really should consider installing glass to separate the bar from the dining room. The noise made conversation virtually impossible.

  • Lure Fishbar

    Posted by Dishie on 04/29/2008

    Great sushi and fantastic service!

    I was in NYC this past weekend and stopped into Lure for a late lunch with a friend. Although it was 5:30 we were seated with a smile despite our lack of a reservation. The waitress that took care of us was fantastic. She was beyond friendly, helpful, and extremely knowledgeable. My dining companion had several questions about the different types of oysters served and she did not miss a beat with her answers! I had both the shrimp tempura rolls and the lobster tempura rolls. I can honestly say that it was the best sushi I have ever had!! The fries were phenomenal as well. The only disappointment were the crab cakes which were tiny and thoroughly unmemorable. I had the dessert special which was a yummy mint mousse confection that was as light as air and delicious. The staff there was so nice that they even assisted us with our evening plans. The restaurant manager offered several suggestions as to where we could spend our evening and even offered to help us get onto the guest list of a few hot spots. A total of three different employees stopped over to help us make our decision. Lure is a restaurant that I will definitely return to upon my next visit to NYC.

  • Lure Fishbar

    Posted by elena on 01/31/2008

    Restaurant Week - SUCCESS

    we came to Lure during NYC Restaurant Week. it has a cool reputation and we were excited to check out the food and the scene. the place was definitely buzzing on Thursday night! the hosts offered us a table all the way in the back and though we were disappoined it wasnt a booth, we were happy in the end by its relatively quiet atmosphere. everyone at our table got the $35 prix fixe: ordered salmon tartare (very very very good) and clam chowder (delicious) to start tuna and steamed branzino for main courses. the food was truly excellent - presentation, taste, portion size! we experimented with dessert-chocolate cake, lemon tart, warm apple crisp, and ice-cream sandwiches. chocolate cake was awful-it was like something made out of a box but long past its freshness. yuck. at 9 oclock, the chef asked us to leave-we were too obtuse to get all the attempts by the waitress and host to settle the bill. given the rush of customers during restaurant week, they needed to turn the table for another party - i found this offensive but understood their motivation. we're glad we tried this place - you should, too. if you like to eat at a leisurely pace, go on a quiet night.

  • Lure Fishbar

    Posted by ori on 01/25/2008

    Pure Signifier

    As my boyfriend pointed out, this place is all signifier and no substance. It thinks of itself as hip and glamorous (and yes, the white leather is a nice touch) but doesn't have the goods to back it up. If you like fish, you will pay lots of money here for fish you'll probably like just fine. I maintain that it's not worth it, though, unless you enjoy spending copiously on food and atmosphere that doesn't quite stack up. To wit: we were there with a party of 8. After the busboy plunked down a couple baskets of oh-so-ironic potato chips, we eventually were given a breadbasket with 6 totally fine brioche rolls. 6 for 8 people? Drinks took forever to arrive and arrived unevenly. People enjoyed their extremely expensive food just fine, but no one was plotzing.

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