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This place doesn't have vegan ice cream as good as Stogo, but it's not bad, and the service is very pleasant, and the owners very nice. Stogo, however, is more ecologically friendly -- everything there is biodegradable . You can't really go wrong, though, at either place.

Everything about this place is great. I dont know what I love more the owners or the vegan desserts. Hope this place is around forever.

While the establishment is small and cramped, it has a cozy, cute ambiance decorated with 50s style decor. Within seconds of entering the 300 sq. foot space, you will be pleasantly greeted and provided with a generous offer of any sampling of ice cream your heart desires. Being the glutton that I am, I sampled each and every flavor (around 12 of them?) even though I knew right away I wanted the flavor that geniously mixes coffee and "Oreo cookies." This is one of the best ice cream flavors I've ever had, vegan or not. Excited to return to try a vanilla malted shake as I have not been able to indulge in a malted in over 15 years.

I love Lula's! The ice cream is incredible and the atmosphere is lovely. The charming owners are friendly and make everyone feel welcome. I adore the coffee, peanut butter fudge and the soft serve. I am glad there are multiple vegan ice cream parlors in the city, but Lula has the best ice cream in my opinion.

I have a hard time saying anything bad about a place that caters to my love of vegan desserts, but I have to be honest that I felt a little let down by my experience here. While I really enjoyed the soft-serve, and my non-veg boyfriend was amazed by the deliciousness of his float, the service was a letdown. After my bf ordered his float, the man and woman behind the counter processed to serve and ring up the three people in line behind him. When they were done, the woman said, "What was it you wanted again?" When he finally got his float, he then had to get their attention again to get a straw. And then again to remind them he'd also paid for candy he'd not received. As for the atmosphere, it was cramped and shabby, with prints of old-timey adds pasted lumpily to blocks of wood and screwed to the wall. The counter opposite the register looks about ready to come off the wall and isn't supported by anything. That said, I'll probably keep going back, because everything was delicious.

sublime sweet vegan substances (including cake batter soft-serve) sold at reasonable prices by the coolest people you'll ever meet in a bright clean space with soft happy music on the south side of an east village street

Took my Brooklyn born & bred parents to this updated vegan (and ferociously clean) version of the ice cream shoppes they grew up with. We had a grand time sitting on stools at the counter enjoying hard to believe sundaes, shakes, and cones served regally in various glass parfait dishes accompanied by tiny silverware shovels and metal straws. Lula's was intended to be a kitschy destination on our day trip in from NJ and instead turned out to be a flat-out glamourous ice cream event, completed incomparably by the gracious and charming owner who made us feel like friends.