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The line is indeed contrived, just like many reviewers are saying. This place is the most inefficent establishment that I have been to in a long time. Over 30 minutes waiting for pizza! Never again.

I too think that while the sicilian and margherita slices are some of the best in this part of town, they are not worth more than a 10 minute wait. And the wait there is contrived. I stood in front of the guy taking orders for at least 10 minutes before he even acknowledged my presence at the front of the line. He had only helped 2 other people while I stood there waiting! Finally, 20 minutes later, I had my slice, and alas! there was a line of at least 20 ppl behind me. Artichoke, get it together. This aint meatpacking, lines aren't cool. What is cool is a great slice with timely service.

10 Minutes after ordering Pizza, no one put anything in the oven. They are simply trying to create the impression of a long line rather than serve the people that are trying to eat there, and thats simply 1) wrong, 2) fraudulent and 3) idiotic.

So the hype is chip dip on a slice, articoke dip made it such a greasy slice r. mosdef this spot was hyped on B&T"S coming into Manhattan making this slice "trendy"

Right after this place opened, I started noticing the line then read/heard all the buzz so I tried to go, but the first three times they were either closed (even though it was within their posted hours) or out of the artichoke pizza. Finally after waited in the line for about 45 minutes I got a slice and after 2 bites I threw it away. It was a big doughy, creamy mess that was too thick, heavy and gooey and lacking in flavor. It tasted like bland artichoke/cheese dip piled onto a piece of dough. Not the first time I’ve been disappointed by “the place everyone’s talking about.” I feel like a jerk for waiting in line.

I think the pizza at Artichkes is great but it isn't like other pizza you get. The crust is extra think and crispy, which I prefer to thin and soggy. The artichoke topping is a creamy, rich and messy ozzing goodness. The crab has a nice flavor and the plain is delicous, but very saucy - less cheese then average pizza. I have taken many friends there since I live nearby and every one I've taken has raved about how much they love it and alyways ask to go back.

Yes, the crab pizza and the namesake pizza are gross messes not worth the time, effort and calorie load. But the margherita and sicilian pizzas are very good and worth trying (not worth waiting in line 20 minutes for, but almost no food is). The Sicilian and margherita pizzas are saucy (and it's a great sauce!), with a blend of mozarella and parmesan cheeses (the parm is the dominant flavor), and basil. The margherita has a great texture: the outer crust is crunchy (not merely crispy). It could have more flavor, however. The Sicilian tastes like it's been fried (they dump a lot of oil in the pan) and the bottom is black. I think it's great. But keep in mind that this is not really comparable to much pizza in Manhattan, and keep in mind the dominant presence of the parmesan cheese. You have to want a heavily-sauced, parm-tangy pizza to like this place. If you're seeking a paper-thin crust with lots of gooey mozzarella, go elsewhere -- that's not what they do here. The artichoke and clam pizzas aren't very good, but I don't consider that stuff to be pizza, so these failures do not lower my food rating of this place. If "artichoke pizza" is something that sounds interesting to you, you don't deserve quality pizza, anyway.